Converse, Create, Connect
Start with Converse
How? By asking probing questions like “What’s your life motto” OR “What’s one advice you
would give to your younger self” … And the succinct answer reveals the human being behind
the name, title, resume. And I have to take a stiff one afterward listening to some of the
answers. Raw, unfiltered and super succinct! That’s the converse piece
Then it’s time to create.
Screenshot with the guest’s experience right after the recording even before the video
comes out to create anticipation! Creating a 5 second opener drawing from my guest’s
answers. Creating mashups with multiple guests’ answers. The creation stage is really
Finally it’s time to connect
Connect with the community by sharing the video. Across multiple social platforms.LinkedIn, YouTube, Twitter. Create organic connections between cyber execs, CISOs, newcomers, and speakers …. Connection creates bonds and elevates unique value!