If you have no clue what I am talking about I promise to make amends in a minute or less. Yes – I am referring to the amazing superheroes from the Marvel series who – and this is taken verbatim from Wikipedia – “form a team of interstellar heroes that will be proactive in protecting the galaxy, rather than reacting to crises as they happen.”

Well, the new galaxies in our digitized and artificially intelligent world are the Facebooks, Googles, Amazons and Alibabas of the world. And pay attention to that telling phrase “proactive in protecting rather than reacting to cries as they happen.

The image of a guardian conjures up images of celebrities or politicians with able-bodied musclemen scowling at everyone. But did you know that all of us consumers – anyone who uses Facebook – or any other app on a large platform – have a guardian as well?

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